In this case, increasing the text weight to bold is also necessary, because it is a subtly crafted serif face (Trajan) with fine detail that disappears at tiny sizes. The solution is to make a version for small sizes with less detail, but that conveys the same impression: In print, you run a very strong chance that ink spread will swallow them completely. You see the problem immediately: those fine lines are all but invisible. The wavy lines read well at this size, but look what happens when we bring it down to a business card: Here's a logo for a riverside community non-profit: This is a bit tricky to demo on a low-resolution device like a monitor, but I'll try to convey the idea. Just as with text, fine detail will either get lost or appear too fussy at small sizes, and a logo that is drawn to look good at business card size will tend to appear stolid or clunky at very large sizes. Scalability doesn't just involve vectors the detail in a logo must also be adjusted for the size of the finished artwork. A vector application such as Illustrator is the best tool for logo design, whether you start on paper and scan it in, or work directly within the program.
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